Albuquerque is one of the most diverse cities in America and is proud of its world-renown film, television, music, and arts communities. Rich history, different landscapes and locations, creative artists, and steadfast businesses all come together to contribute to the overall magic and cultural attractiveness that Albuquerque offers year-round.


Old Town, downtown, Uptown, and Nob Hill, in particular, are central hubs and attraction points for everyone who lives in travels through or visits Albuquerque. From artists, trendsetters, and filmmakers to politicians, educators, and business leaders – the city attracts the hip, the sophisticated, the creative, and the curious.


Our audience is educated, socially and artistically conscious, well-informed, and prosperous. Most importantly, we are a supportive community that understands the critical role the arts play in creating an economically and environmentally sustainable future for all.


  • AFMX attendees are 90% local and regional, 8% national, and 2% international

  • Movie Maker Magazine ranks Albuquerque as one of the top filmmaking destinations

  • Forbes lists Albuquerque as one of “Hollywood’s Favorite Cities.”

  • Over 300 movies and television shows have been filmed in Albuquerque

  • Albuquerque businesses – 46% retail, 48% service-related and 6% non-profit

  • When annual events take place in Albuquerque, thousands of people come out to play

  • 26,000 University of NM students and 9,485 faculty and staff reside in the city

  • Central New Mexico Community College in Albuquerque has 30,000 students

  • At AFMX, New Mexico students and volunteers have access to industry professionals and future job opportunities in their respective fields

  • 80% of residents are in our target age range of 21 to 54 years old

  • Albuquerque has amazing restaurants, shopping, galleries, and theaters

  • The City of Albuquerque focuses heavily on small business growth, the arts, and sustaining a beautiful environment